Wallet Mailer marketing, it's money in your pocket!

Running a small business definitely has its headaches. In addition to the demands of everyday business there are problems of constantly changing technology, hanging on to customers, and an ocean of competitors out to steal your loyal customers from you. Innovation and uniqueness really count in the cut-throat business world. Having a successful marketing campaign may be the only difference in hanging on to your customers and having them slip through your fingers to your competitor's waiting hands.

Advertising is a must, as any business owner knows. But do you want to keep using the same generic direct mail ideas year after year? Or do you want to really grab the attention of every single person who sees your campaign? Great direct mail ideas can be just the thing you need to stand out from the crowd and make your company’s name stick in potential customers’ minds.

One of the best direct mail ideas making the rounds today is the wallet-mailer. This clever invention is a mailer that looks like a wallet and contains mock money with your company’s logo and special offer details printed right on the bills. The wallet even contains three faux credit cards and another space with your company’s information. This ingenious little thing will have your clients opening it before any other piece of mail; after all, who can resist opening up and peering into a cleverly designed mailer to see what kind of offer is waiting inside?

The wallet mailer is a nice reward for existing customers, generating good will to encourage future sales. Include coupons and a referral bonus so they can help your business spread virally by giving the fake money to their contacts. The wallet contents can be customized to match any kind of business or offer. Regardless of whether you're promoting office supplies, holiday ornaments, even actual wallets! Leverage your existing customer base to encourage repeat business and word-of-mouth.

Business rightfully worry about how new customers will respond to a piece of unsolicited mail from a company they have never heard of. If your business chooses to send out a plain white envelope with a boring letter inside, it is easy to predict that it will end up in the trash unopened.

On the other hand, you can leverage people's curiosity to drive potential customers to open your package and view the offers you're trying to present. For example, you could send a wallet mailer and make coupons that look like dollar bills. By intriguing people enough, you'll hook them into looking at what you're sending. From there, it's not far to closing them as a customer.

Catchy direct mail campaigns have been around for a while. However, the wallet mailer is a really eye-catching way to catch the attention of new customers and generate repeat business from existing customers. The contents can cover the range of business needs and can be tailored to different approaches, whether more formal or humorous. Once you set this in motion, the buzz it creates will do its job in increasing your sales.

Article Source: ArticlesBusiness.net

To learn more about the wallet mailer, visit Wallet-Mailer.com. Daiv Russell does web marketing copywriting for Envision Software. Our 4C formula for web marketing success is available for download.

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