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Useing Landing Pages And Why You Need One Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Four Common Affiliate Mistakes! Don't Make Them Affiliates that fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in. Knowing their path step by step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.