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ArticlesBusiness.net » Shopping » How DKNY Became Successful
The brand DKNY is renowned worldwide in the fashion and fragrance industries, however not many people know the story behind Donna Karan. The brand's leader started from humble beginnings but all the while knew what she wanted to achieve from life.
Her father was a tailor and was able to teach her about making clothes from an early age. Her passion for making clothes was evident early on and she could be found selling clothes at age 14. After she graduated from design college she became an assistant designer for Anne Klein where she had previously been an intern. She quickly worked her way up and became the head designer when Anne Klein herself sadly passed away.
Before long Donna Karan decided to set up on her own and created the Donna Karan brand, her first collections showing shortly after. The label quickly grew as a prestigious collection thanks to its flagship stores in London and New York before expanding into other market sectors of the fashion industry with its DKNY range.
The DKNY clothing range is world renowned for providing the same luxury and quality that goes into Donna Karan selections but for younger generations who can't afford the price tag. DKNY quickly expanded into other sectors including the designer watch market.
The DKNY watches range has performed particularly well in a crowded market thanks to Donna's vision of where style should go. The watches combine the luxury and sleek styles that the Donna Karan range has been famous for while keeping the accessibility to those looking for a more affordable brand.
Donna Karan is now into her 50s but the DKNY brand still retains its youthful and fresh outreach. The product ranges available from DKNY have taken a great deal of the youth market and are famous throughout the world for being young, class and on trend year after year. While there are many DKNY flagship stores in major cities, their aggressive expansion of authorised retailers ensures that everyone has access to their high quality product range.
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How DKNY Became Successful
The brand DKNY is renowned worldwide in the fashion and fragrance industries, however not many people know the story behind Donna Karan. The brand's leader started from humble beginnings but all the while knew what she wanted to achieve from life.
Her father was a tailor and was able to teach her about making clothes from an early age. Her passion for making clothes was evident early on and she could be found selling clothes at age 14. After she graduated from design college she became an assistant designer for Anne Klein where she had previously been an intern. She quickly worked her way up and became the head designer when Anne Klein herself sadly passed away.
Before long Donna Karan decided to set up on her own and created the Donna Karan brand, her first collections showing shortly after. The label quickly grew as a prestigious collection thanks to its flagship stores in London and New York before expanding into other market sectors of the fashion industry with its DKNY range.
The DKNY clothing range is world renowned for providing the same luxury and quality that goes into Donna Karan selections but for younger generations who can't afford the price tag. DKNY quickly expanded into other sectors including the designer watch market.
The DKNY watches range has performed particularly well in a crowded market thanks to Donna's vision of where style should go. The watches combine the luxury and sleek styles that the Donna Karan range has been famous for while keeping the accessibility to those looking for a more affordable brand.
Donna Karan is now into her 50s but the DKNY brand still retains its youthful and fresh outreach. The product ranges available from DKNY have taken a great deal of the youth market and are famous throughout the world for being young, class and on trend year after year. While there are many DKNY flagship stores in major cities, their aggressive expansion of authorised retailers ensures that everyone has access to their high quality product range.
About the Author
Find out more about high qualityDKNY Watches and other high end designer watches such as Diesel Watches.
by: Alexandra Wong
Total views: 12 - Word Count: 338 - Date: Sun, 20 Mar 2011
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